Introducing Prestat's new CEO: Micaela Illy
“The great luck of Prestat is that we have the strategy of a startup but the assets of a heritage brand.”
From tech to chocolate: coming from the startup world, where she ran a tech company, Micaela joined last year to lead Prestat’s future. She dedicated 2021 to discovering the ins and outs of the production process and driving up operational efficiency, but between Brexit and Covid, it has been a challenging year for the whole team.
We now embark on 2022 full of motivation and optimism, focusing on quality, creativity and sustainability.
From new recipes to a rebranding, we have been working on some wonderful things we can’t wait to share with all of you. We’re thrilled for the future to come, and hope you will be too.
Cannot spoil much for now, but for the most curious amongst you, Micaela just had an enticing conversation with Monocle Radio on Prestat’s heritage and next steps.
Listen to the interview HERE.